Our story
We're Nick & Alex.
And we'll never pass up a good coffee shop.
Nick is a professional soccer player, and Alex is passionate about building brands, creating community, and is currently working on her own wellness journal. Our days are busy, fast-paced, and often spent pursuing our passions , which is why coffee has become such an important part of our lives.
better together.
Why we started
Coffee is our daily ritual.
No matter where we travel, finding local coffee spots is always at the top of our list. We love trying everything from strong espresso and perfectly crafted lattes to fun seasonal drinks and unique local specialties. Hot, iced, sweet, bold , we're here for all of it.
For us, coffee is more than just a drink; it's part of our daily ritual. It's slow mornings, catching up, exploring new neighborhoods, and discovering the personality of a place through its cafés. Some of our favorite travel memories have started with a cup of coffee in hand. That love for coffee is what inspired us to create Yellow.
More than a coffee brand, we want Yellow to be a feeling. When people think of Yellow, we want them to think of community, creativity, peace, friendship, and the simple joy of sharing something you love with others. We hope to create experiences that bring people together, spark connection, and make everyday moments feel a little brighter.
What we stand for
Four promises we make to you.
Warmth.
Every bag we roast, every email we write, every package we tape · it should feel like sunlight through your kitchen window. That's the standard Nick and I hold ourselves to.
Simplicity.
We strip away what isn't needed so the ritual stays the hero. No jargon. No noise. Just coffee, calm, and the people you share it with.
Community.
Yellow was never meant to be solo. It's the cup you share, the friend you wait for, the table you linger at. We built this for connection.
Ethically Sourced.
We work directly with small co-ops and growers who care about their craft as much as we do. Every bean is traceable, every relationship is built on fairness, and every bag carries the story of the place it came from.
Where we're going
A brand you can step into.
Bags in your cupboard. Cups in select cafés. Eventually, a flagship that fully embodies Yellow · minimal, warm, community-driven, emotionally intentional. The brand we dream about, made physical.
Every order that leaves our hands carries our name on it. Nick and Alex. Two people who still get excited every time a customer writes back to say their morning felt a little brighter.
Partner with us
"We didn't set out to build a coffee company. We set out to protect a feeling. The one you get when the morning is quiet, the cup is warm, and the day hasn't rushed you yet."
· Nick & Alex, founders